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I am considering utilizing full-color in my marketing materials.

What is the value of using color?

  • According to Case & Company Management Consultants, the use of color improves decision making to up to 70%. Studies by the Bureau of Advertising show Reader Retention increases up to 78%. Loyola University's studies show comprehension improves by up to 27% vs. bold text and up to 35% vs. contrasting fonts.

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